What is a mailer?

A mailer is a marketing tool that is used to promote a product, service, or event to a targeted audience through direct mail. Mailers can come in various formats, including postcards, letters, brochures, and catalogs. They are typically designed with eye-catching graphics, images, and text to capture the recipient's attention and encourage them to take action, such as making a purchase or visiting a website.

Mailers are often used by businesses and organizations to reach out to existing customers or potential new customers in a personalized and direct way. They can be highly effective for generating leads, driving sales, and increasing brand awareness. In addition, mailers can be easily tracked and measured for their effectiveness through response rates, conversion rates, and return on investment (ROI).

Overall, mailers are a versatile and cost-effective marketing tool that can help businesses connect with their target audience and achieve their marketing objectives.